by Ian Cooper

With the market plummeting, here are a few tips you may want to follow.

Tip No. 1 – Don’t Panic – Stay Calm.

Easier said than done, I know. 

But remember, markets are resilient.  We’ve come back from far worse. 

If you panic, you sell. And if you sell, you miss the potential for the recovery rally. We have to remember that markets are resilient and eventually recover, as they have historically. In fact, look back at the history of bad moves and you’ll see that each time they were followed by a recovery rally.

Tip No. 2 – Cash is King!

Cash is king.

Even billionaire Ray Dalio will tell you that. 

For quite some time, he’d tell you cash is trash. However, he did a big U-turn. 

“The facts have changed and I’ve changed my mind about cash as an asset: I no longer think cash is trash,” he said. “At existing interest rates and with the Fed shrinking the balance sheet, it is now about neutral – neither a very good or very bad deal. In other words, the short-term interest rate is now about right.”

Tip No. 3 – Take Some Advice from Warren Buffett

Legendary investor Warren Buffett, whose company Berkshire Hathaway outperformed markets for decades, has seen his fair share of recessions. He also has the experience many other investors may lack. For example, he has always advised investors to have a long-term outlook, because short-term volatility is typical. Better, just as we noted above, even the most painful recessions are temporary.

In fact, in a 2016 annual shareholder meeting, the billionaire suggested that dark clouds would fill the economic skies and they would briefly rain gold.

“During such scary periods, you should never forget two things: First, widespread fear is your friend as an investor, because it serves up bargain purchases. Second, personal fear is your enemy. It will also be unwarranted,” as quoted by MarketWatch.

Tip No. 4 – Don’t Wait Too Long to Invest

It may not seem like a great time to invest. But if you wait too long, you’ll actually miss out.

As Warren Buffett has also said, “I haven’t the faintest idea as to whether stocks will be higher or lower a month or a year from now. What is likely, however, is that the market will move higher, perhaps substantially so, well before either sentiment or the economy turns up. So if you wait for the robins, spring will be over.”

Plus, as he has famously said, “Be fearful when others are greedy, and be greedy when others are fearful.” Sure, there’s plenty of fear out there. But fear won’t last forever. Even the biggest companies in the world will have hiccups, but in 10, 20 years from now, should be just fine.

Tip No. 5 – Get Paid to Wait for a Recovery

Companies with strong cash flows and attractive yields tend to outperform even the worst of markets.  According to The Wall Street Journal:

“Dividend stocks have become the new darling on Wall Street, and investors looking for income are pouring billions of dollars into them. These securities are considered a good buffer during times of market volatility. They also are seen as an inflation hedge, considering that S&P 500 dividend growth has outpaced inflation since 2000.”

Plus, dividend stocks allow investors to profit in two ways: one, through potential appreciation of the stock price, and two, through dividend distributions. Better, many dividend paying companies also have a good amount of cash and hand, and are typically strong companies with good prospects for long-term growth.

Tip No. 6 – Buy Defensive Stocks

When the economy goes down the toilet, remember that millions of people still need to eat, brush their teeth, go to the doctor, use the bathroom, heat their homes, pay for utilities, and in some cases, buy alcohol to make the recession less stressful. That includes stocks like 3M, Colgate-Palmolive, Coca-Cola, Pepsi, the list goes on.